TASK
Grow household penetration of Almarai Cooking Cream by showing consumers how versatile and easy it is to use.
Build awareness of its key RTBs, especially that it is made with 100% dairy cream, while inspiring more everyday usage occasions.
Extend the existing platform across TVC, KV and campaign adaptations.
Grow household penetration of Almarai Cooking Cream by showing consumers how versatile and easy it is to use.
Build awareness of its key RTBs, especially that it is made with 100% dairy cream, while inspiring more everyday usage occasions.
Extend the existing platform across TVC, KV and campaign adaptations.
OBSERVATION
The problem is not that people dislike cooking cream. Many non users simply do not know how many different dishes they can make with it.
The problem is not that people dislike cooking cream. Many non users simply do not know how many different dishes they can make with it.
INSIGHT
In everyday cooking, we run out of ideas long before we run out of ingredients.
In everyday cooking, we run out of ideas long before we run out of ingredients.
BIG IDEA
Never Running Out of Taste
EXECUTION
The campaign turns Almarai Cooking Cream into the answer to “What do I cook today?”, showing how one versatile product can transform familiar dishes into endless meal possibilities.
The campaign turns Almarai Cooking Cream into the answer to “What do I cook today?”, showing how one versatile product can transform familiar dishes into endless meal possibilities.
Credits:
Agency: VML Riyadh
Client: Almarai
Head of design / Creative: Shine KM
Senior art director: Ahmed Mostafa
Copywriter: Rania Albader
Production House: Dreambox Films
Director: Joris Noordenbos
The Film
The Key Visual
Another direction was presented (not selected).
