In this project, we aimed to highlight Almarai Cooking Cream as the ultimate solution for moms seeking variety in daily meals. The TVC showcases how the cooking cream transforms ordinary dishes into extraordinary culinary delights, helping moms solve the everyday dilemma of "What do I cook?" This emphasizes the concept of "Never running out of taste." The Key Visual features our hero pack shot surrounded by endless dishes, illustrating the limitless possibilities Almarai Cooking Cream offers.
Credits:
Agency: VML Riyadh
Client: Almarai
Head of design / Creative: Shine KM
Senior art director: Ahmed Mostafa
Copywriter: Rania Albader
Production House: Dreambox Films
Director: Joris Noordenbos
Final approved TVC
Final approved KV
Another direction was presented (not selected).
Thanks for watching :)
