TASK
Launch Baja’s new Healthy Mixes range in Saudi Arabia and position it as a convenient, nutritious snack built for different lifestyles.
Show that each mix offers a distinct functional benefit, from protein to fiber, depending on what people need from their day.
Launch Baja’s new Healthy Mixes range in Saudi Arabia and position it as a convenient, nutritious snack built for different lifestyles.
Show that each mix offers a distinct functional benefit, from protein to fiber, depending on what people need from their day.
OBSERVATION
People do not live one version of “healthy.” A gym session, a run or an active day each asks something different from the body.
People do not live one version of “healthy.” A gym session, a run or an active day each asks something different from the body.
INSIGHT
The right healthy snack depends on what you are asking your body to do next.
The right healthy snack depends on what you are asking your body to do next.
BIG IDEA
The Right Mix for Your Move
EXECUTION
Each Healthy Mix is paired with a lifestyle and activity that dramatizes its benefit. Pro Mix, for example, becomes part of a gym world where strength and protein are brought to life through the character’s action.
Each Healthy Mix is paired with a lifestyle and activity that dramatizes its benefit. Pro Mix, for example, becomes part of a gym world where strength and protein are brought to life through the character’s action.
ART DIRECTION
A playful 3D world turns each product benefit into a physical scene. Characters, oversized objects and bold colour-coded environments make every mix instantly recognizable while connecting the pack to the lifestyle it was designed for.
A playful 3D world turns each product benefit into a physical scene. Characters, oversized objects and bold colour-coded environments make every mix instantly recognizable while connecting the pack to the lifestyle it was designed for.
Credits:
Agency: VML Riyadh
Client: Baja
Head of design / Creative: Shine KM
Senior art director: Ahmed Mostafa
3D Animation: Melt studio.
The Film
The Initial Storyboard
The Key Visuals
