Project Overview:
In response to the growing demand for healthier lifestyles in Saudi Arabia, Baja launched a new range of products called "Healthy Mixes." These mixes, which include a variety of nuts, seeds, and dried fruits, are tailored to different health benefits, such as protein for bodybuilders or fiber for runners. The campaign introduces these snacks as a convenient and nutritious option for various lifestyles.
Creative Execution:
We developed a 3D animation film showcasing each Healthy Mix with characters performing activities related to the product's benefits. For example, the Pro Mix features a gym enthusiast lifting weights, highlighting its protein content. This visual storytelling approach connects each mix to its intended audience, emphasizing health benefits and lifestyle compatibility.
Credits:
Agency: VML Riyadh
Client: Baja
Head of design / Creative: Shine KM
Senior art director: Ahmed Mostafa
3D Animation: Melt studio.
Final Approved Video
The initial story board
Final approved KVs
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