In this project, the aim was to introduce Almarai's new packaging designs and colors. We used bright colors to distinguish each product, making it easier for consumers to differentiate between flavors. The animation also highlights the fresh, natural ingredients that Almarai is known for.
Credits:
Agency: VML Riyadh
Client: Almarai
Head of design: Shine KM
Senior art director: Ahmed Mostafa
3D Animation: Melt studio.
Final approved video
The initial story board
Another direction was presented (not selected).
Thanks for watching :)
