TASK
Introduce Almarai’s redesigned Dips range and make the new packaging instantly recognizable.
Use the campaign to clarify the difference between flavors while reinforcing the fresh, natural ingredients behind each product.
Introduce Almarai’s redesigned Dips range and make the new packaging instantly recognizable.
Use the campaign to clarify the difference between flavors while reinforcing the fresh, natural ingredients behind each product.
OBSERVATION
In a range with multiple flavors, people need to recognize what they want before they start reading the pack.
In a range with multiple flavors, people need to recognize what they want before they start reading the pack.
INSIGHT
Color can make flavor recognizable before a single word is read.
Color can make flavor recognizable before a single word is read.
BIG IDEA
See the Flavor
EXECUTION
Each dip is introduced through its own distinctive color and ingredient world, turning the new packaging into the hero of the campaign.
Each dip is introduced through its own distinctive color and ingredient world, turning the new packaging into the hero of the campaign.
ART DIRECTION
Bright, flavor-coded 3D environments give every pack its own personality. Fresh ingredients move around the product in playful animation, linking each color directly to its flavor while keeping Almarai’s natural product cues at the center.
Bright, flavor-coded 3D environments give every pack its own personality. Fresh ingredients move around the product in playful animation, linking each color directly to its flavor while keeping Almarai’s natural product cues at the center.
Credits:
Agency: VML Riyadh
Client: Almarai
Head of design: Shine KM
Senior art director: Ahmed Mostafa
3D Animation: Melt studio.
The Film
The Initial Storyboard
Another direction was presented (not selected).
