Project Overview:
L’usine Cream Cheese Sandwiches, a popular pre-packaged sandwich filled with delicious cream cheese, is a convenient meal solution perfect for busy mornings and quick lunches. Positioned as a top choice in the sandwich category, L’usine has successfully shifted consumer preference from unpackaged to packaged sandwiches, offering a tasty and readily available option in retail markets.
Creative Execution:
To reinforce L’usine's position, we launched a campaign under the "What’s Stopping You?" platform, showcasing the sandwiches as the ideal quick meal for those on the go. The campaign included two TVCs: one featuring a fashion designer who, absorbed in her work, grabs a L’usine sandwich to satisfy her hunger and keep going, with the tagline "Hungry? Done." The other TVC mirrors this concept with a digital artist, emphasizing the same message of convenience and satisfaction.
Credits:
Agency: VML Riyadh
Client: Almarai / L'usine
Head of design / Creative: Shine KM
Senior Art Director: Ahmed Mostafa
Copywriter: Abdulrahman Alamri
Production House: Truffle
Director: Tarek Korkomaz
Final approved TVC
The initial story board
Final approved KVs
Thanks for watching :)
