TASK
Position Lusine Sandwiches as the quick snack for people who are busy pursuing what they love.
Show that hunger should never interrupt momentum, creativity or ambition.
Make Lusine the easy answer that keeps people moving.
Position Lusine Sandwiches as the quick snack for people who are busy pursuing what they love.
Show that hunger should never interrupt momentum, creativity or ambition.
Make Lusine the easy answer that keeps people moving.
OBSERVATION
When you are fully focused on something you care about, hunger feels like an interruption.
When you are fully focused on something you care about, hunger feels like an interruption.
INSIGHT
When passion is moving, the last thing you want is hunger to make you stop.
When passion is moving, the last thing you want is hunger to make you stop.
BIG IDEA
Hungry? What’s Stopping You?
EXECUTION
Each film follows someone immersed in their passion or work. Hunger hits, Lusine takes care of it quickly, and they continue without losing momentum. The payoff is simple: hunger handled, task done.
Each film follows someone immersed in their passion or work. Hunger hits, Lusine takes care of it quickly, and they continue without losing momentum. The payoff is simple: hunger handled, task done.
ART DIRECTION
Energetic, fast paced scenes keep the characters constantly in motion. The sandwich enters as a quick interruption to the interruption, while bold typography and direct framing make hunger the obstacle and Lusine the instant solution.
Energetic, fast paced scenes keep the characters constantly in motion. The sandwich enters as a quick interruption to the interruption, while bold typography and direct framing make hunger the obstacle and Lusine the instant solution.
Credits:
Agency: VML Riyadh
Client: Almarai / L'usine
Head of design / Creative: Shine KM
Senior Art Director: Ahmed Mostafa
Copywriter: Abdulrahman Alamri
Production House: Truffle
Director: Tarek Korkomaz
The Film
The Key Visuals
