TASK
Turn SAB’s 100-year anniversary from a celebration of history into a statement about the future.
Turn SAB’s 100-year anniversary from a celebration of history into a statement about the future.
OBSERVATION
People don’t care how long a bank has existed unless that history means something for where they’re going next.
People don’t care how long a bank has existed unless that history means something for where they’re going next.
INSIGHT
The past matters when it gives us confidence in what comes next.
The past matters when it gives us confidence in what comes next.
BIG IDEA
100 عام… وأبشر بالجاي
100 Years. And the best is yet to come.
EXECUTION
Past, present and future come together in one visual system, showing SAB’s heritage, today’s Saudi Arabia, and the possibilities ahead.
Past, present and future come together in one visual system, showing SAB’s heritage, today’s Saudi Arabia, and the possibilities ahead.
ART DIRECTION
Three overlapping geometric frames unite different eras in a single composition, using SAB’s bold red identity, Saudi imagery and future-facing visuals to make 100 years feel progressive, not nostalgic.
Three overlapping geometric frames unite different eras in a single composition, using SAB’s bold red identity, Saudi imagery and future-facing visuals to make 100 years feel progressive, not nostalgic.
Tactical KVs
Incentives Tactical KVs
