TASK
Launch #بسيطة as SAB’s new 360° brand platform across TVC, OOH, social, digital and activations. Shift the perception of banking from complicated and time consuming to simple, intuitive and effortless. Make simplicity feel like a defining SAB experience, not just a product benefit.
Launch #بسيطة as SAB’s new 360° brand platform across TVC, OOH, social, digital and activations. Shift the perception of banking from complicated and time consuming to simple, intuitive and effortless. Make simplicity feel like a defining SAB experience, not just a product benefit.
OBSERVATION
Banking usually asks people to stop what they are doing and deal with the bank.
Banking usually asks people to stop what they are doing and deal with the bank.
INSIGHT
The simplest banking is the banking you do not have to pause your life for.
The simplest banking is the banking you do not have to pause your life for.
BIG IDEA
No Pause Needed. It’s That Simple.
ما يحتاج لها توقيفة.. تراها بسيطة
EXECUTION
Everyday moments continue uninterrupted while SAB customers transfer money, open accounts, apply for financing and manage their banking instantly from their phones.
Everyday moments continue uninterrupted while SAB customers transfer money, open accounts, apply for financing and manage their banking instantly from their phones.
ART DIRECTION
Real Saudi life stays visually big and energetic while the phone becomes the effortless banking touchpoint. Bold بسيطة typography connects the device directly to the moment, creating one recognizable system across weddings, travel, entertainment, work and everyday life.
Real Saudi life stays visually big and energetic while the phone becomes the effortless banking touchpoint. Bold بسيطة typography connects the device directly to the moment, creating one recognizable system across weddings, travel, entertainment, work and everyday life.
Credits:
Agency: VML Riyadh
Client: SAB
Creative Team: Shine KM, Ahmed Mostafa and Marco Torni.
Copywriter: May Aljafar
Key Visuals
Activation Ideas
